The objectives of the study are multi fold (I) Studying onthe consumers … With the industrial revolution, but particularly in the 20th century, mass production led to overproduction—the supply of goods would grow beyond consumer demand, and so manufacturers turned to planned obsolescence and advertising to … To be more specific, it is defined as a process by which consumers sense marketing stimuli, ... * Consumer perception towards Carbonated drinks. The present severe competition in the soft drink industry in Ethiopia is mainly between two giant products Coca Cola and Pepsi Cola. Evaluating and predicting consumer behavior is required for brand management. Consumer Buying behaviour. choice alternatives. When we talk about psychological factors that influence consumer decisions, we are referring to the workings of the mind or psyche: motivation, learning and socialization, attitudes and beliefs. Prior to choice of any products or services consumers place a number of attributes in their choice sets. all of which are owned and operated by the parent brand- PepsiCo. for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. However, organized retail units are fast emerging and becoming the preferred choice of consumers, especially in urban areas. CONSUMER PERCEPTION: Word perception mean awareness of something through sense like organ sense (hear, see, taste etc). PepsiCo’s top sold products are Pepsi Cola, Mountain Dew, Lay’s Potato Chips, Gatorade, etc. Over 300,000 doctors around the globe have endorsed Himalaya's products and consumers in over 70 countries rely on Himalaya for their health and personal care needs. The data analyses were … Towards Pepsi And Coca-Cola By Akshay Dhaka 18048 Ashley Raji 18051 Ashutosh Gupta 18052 Harshad Gohel 18063 Introduction to CBB • Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and … (2012): This study attempted to explore consumer’s awareness and perception towards quality certified products. Ayurvedic products. choice alternatives. In the summer of 1898, In New Bern, North Carolina, a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrup trying to create refreshing new drinks to serve his customers. This is because celebrity endorsement can benefit the industry in various ways, including increasing the consumers' ... endorsement, consumers’ perception towards credibility of celebrity endorser and consumer Retailers perception towards Pepsi and coca-cola. Pepsi set up a number of blind taste tests in malls around the USA. 1 Satisfied customers of EARTH INFRASTRUCTURE 2 Perception about the brand name 3 Buying behavior of customer to EARTH INFRASTRUCTURE 4 Preference of customers to EARTH INFRASTRUCTURE 5 Reasons to prefer EARTH … Further, based on the brand perception, branding strategy is tweaked. First, long before global branding was the trend it is today, Coca-Cola was embracing diversity. This involves pricing as per market conditions such as competition, demand, consumer perception and other variables. On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding. The safety and scientific validity of this study is the responsibility of the study sponsor and investigators. Coca-Cola Co, the global soft drink industry leader controlled Indian soft drink industry till 1977. The market and SWOT analysis leads me to say that it would be advantageous for Pepsi to increase awareness of Pepsi Max and Pepsi Next. PepsiCo’s diversified portfolio gives it an advantage in developing a better brand recall, since it has products in a range of consumer categories. Hunting for consumer Behaviour jobs?Then you don’t need to go anywhere just visit our site wisdomjobs.com. The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade. ---"Baking Mixes," Consumer Reports, July 1944 (p. 179-180) [1948] "Delectable-looking cakes, biscuits, muffins, rolls, pies and other baked goods peer forth these days, not only from the baker's showcase, but from the paper labels on the grocer's shelves. A study on consumer behaviour towards lay's. The present empirical research paper analyses the consumers’ buying pattern of fresh produce at organized retail stores from demographic perspective. FRITO LAY’S Be a little dillogical; No one can eat just one; 2. 2. 3. Brand Perception – Coke vs Pepsi. Awareness and availability were chosen as main variables which effect consumer buying pattern. LONDON (Reuters) -Danish pension fund AkademikerPension said on Monday it was selling its stake in budget airline Wizz Air over alleged "human and labour rights abuses" towards its workers. Passers-by were invited to pick their favourite from two choices of cola, one being coke the other being Pepsi. Thereby, in India, it was the 300 ml bottle which became the standard in most parts of the country, making the price a parity issue between the two brands. Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more However, Pepsi, as being a fierce competitor was prepared for it and soon launched its colas in the 300 ml sizes. Among these attributes are price, quality and service quality … Consumer attitudes and perceptions on sustainability 5 Part II Findings Consumer attitudes towards environmental and ethical topics Respondents were asked questions to establish the extent of their concern about environmental and ethical issues. 0 20 40 60 80 100 120 Single Married Other Marital Status From a survey we made during these last weeks, we have been able to understand how Coke and Pepsi are perceived by consumers according to different criteria. Measuring Consumer Attitude towards Soft Drinks: An Empirical Study on Selected Brands in Bangladesh ... Coca-Cola, and Pepsi by using Fishbein’s Multi-attribute Attitude Model. Yan Heng, Lisa House, and Sungeun Yoon. level as medium as per their perception about the price of respective brands. A) change beliefs CONSUMER BEHAVIOR CHAPTER 8 Endowment effect: you have in general better attitudes towards the stuff you already own o Balance theory Considers how a person might perceive relations among different attitude objects and how they might alter beliefs to maintain consistency We tend to maintain consistent attitudes towards two related objects Example: Cardi B in Pepsi … A motive is the inner drive or pressure to take action to satisfy a need. Eduprojecttopics is an academic website built in Nigeria that is registered with the corporate affairs commission (CAC: BN 2546302) with over 20,000 research material guides. The marketing stimuli may be anything related to the product and/or brand, and any of the elements of the marketing mix. He succeeded beyond expectations by inventing new beverages know as Pepsi-Cola. Who you hire to create and represent makes all the difference. Pepsi has been targeting its products towards youth and the sales have reached Rs.332.31 crores. As well as increase sales for the product, it is indirectly able to change consumer perception towards the product sold. The results were genuine too. This is an opportunity for Pepsi in an effort to respond to consumer preferences that are leaning towards healthy drinks. If the consumer preference is for Pepsi, the brand enjoys high popularity and demand. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry. Pepsi wanted consumers to consider this attribute that was never a consideration before. Both primary and secondary data are used for the present study. Questions to ask in a brand perception survey. Integrated Marketing Communications (IMC) is one of the effective strategies that researcher believe it will solve the existing problem in the business area. There are several factors that impact the demand for Pepsi. For that reason, researcher will critically analyze the use of IMC in which apply to … This research is done to identify the various factors that influence the consumer preference towards these drinks. Over the years, we’ve seen multiple brands launch advertising and marketing campaigns more convincingly and memorably than others. ... For example, some people will always buy Coke at the grocery store, while other people will always purchase Pepsi. This study also covers its market competitors and also about the target population. Social media is the best channel to build customer perception about the character of your brand. The primary purpose of this paper is to find out which company is leading the market. actual positioning (consumers form their perception based on the positioning information actually presented to them), which is considered as the main tool for building brand’s position. an empirical study on retailer’s perception towards pepsi April 26th, 2019 - AN EMPIRICAL STUDY ON RETAILER’S PERCEPTION TOWARDS PEPSI IN TIRUCHIRAPPALLI DISTRICT activities involved in selling goods or services directly to final consumers for personal These four most popular soft drinks brands have been taken into consideration for analyzing and understanding consumer attitudes. This gives me an opportunity to work on with endeavor focusing on the consumer perception and satisfaction of women towards cosmetics with special reference to Herbal Products. Motivation. To understand relationship between demography of population and purchase behavior. Brand value increases with market visibility and consumer perception. The company develops, designs, and sells computer software, online services, and consumer electronics. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer association to these brands. It was based on the theoretical and practical knowledge … This study is conducted to find out the perception of consumers towards Coca Cola products in Addis Ababa and to see how these are influenced by the total attributes of the product. McDonald’s, the symbol of fast food, is constantly under fire.In a recent interview, Steve Hill, a senior director of global brand at the company, said: “The one truism of our brand, and one of the reasons I wanted to work for the company, is that people have an opinion about it — whether it’s a good opinion, a bad opinion or an indifferent opinion, we’re a culturally … 49 Likes, 1 Comments - University of Central Arkansas (@ucabears) on Instagram: “Your gift provides UCA students with scholarships, programs, invaluable learning opportunities and…” Technical University, 28 Memorandumului Str, 400114 Cluj-Napoca, Romania Abstract. The success and popularity of the company are closely related to the effective and carefully chosen segmentation and positioning strategies. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. (2012): This study recognizing those factors which effect consumer perception about pasta products and also determined factors which stimulate buying decision of consumers towards pasta. The diversified portfolio works as an strength for PepsiCo.For the beverages, PepsiCo doesn’t go into a price war as the current lifecycle of the … PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase.PepsiCo's business encompasses all aspects of the food and beverage market. Branding is shaping that perception. • Each product would have a cost/ price elements attached to it. Consumer Decisions and the Workings of the Psyche. Because the panel is drawn from readers of The Guardian, we would expect its Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING, BHILAI. CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING, BHILAI. Coca-Cola is one airline the most recognized brands in leisure world and trade is. A Study on Consumer Perception Towards Pepsi. Learn about: 1. PepsiCo considers consumers’ perceptions when it comes to deciding a suitable pricing strategy. Integrate marketing activities towards determining & satisfying ... Pepsi- carbonated artificial flavoured. METHODOLOGY The Motivation and Involvement of consumers were measured towards Pepsi as a brand, as well as its main product lines, Pepsi, Mountain Dew, Sierra Mist and 7UP. Brand Awareness is a measure of consumer’s brand recall and brand recognition. Published Dec. 4, 2017. The use of digital marketing and social marketing to reach a diverse audience through different platforms and channels have helped these brands … When Pepsi stamped freshness dates on its cans it added an attribute in the consumer's mind that changed ____ toward Pepsi and colas in general. The study of consumer behavior draws upon social science disciplines of anthropology, psychology, sociology, and economics. Passers-by were invited to pick their favourite from two choices of cola, one being coke the other being Pepsi. Learn about: 1. A Study On Consumer Perception Towards Micromax Mobile: Marketing Strategies – Pepsico (MBA Marketing) To Study The Features And Services Provided By Tata Sky DTH: BUYING BEHAVIOUR OF WOMEN IN MALLS OF DELHI (WITH SPECIAL REFERENCE TO READYMADE CLOTHES) Sales Strategy – Tommy Hilfiger: Create consumer preference towards the offering: ... Pepsi, Diet Pepsi, Mountain Dew, Lay’s, Gatorade, Tropicana, etc. Abstract. Listing a study does not mean it has been evaluated by the U.S. Federal Government. 1 st Recommendation: Increase awareness of the current soda lines, Pepsi Max and Pepsi Next. Meaning and Definition of Consumer Perception 2. A survey was conducted by a significant number of respondents from the Pabna University of Science & Technology & surrounding areas. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude? Most common factors that affect consumers’ preference are lifestyle factors, health factors and economic factors. However, Pepsi has priced its products in most markets in a manner that suits its consumers’ pockets. The citrus industry is a key contributor to the Florida economy. Social media is the best channel to build customer perception about the character of your brand. Although they may not actually know more about a product or service, there is usually the perception that they do. Fail of the Year: Pepsi's 'Jump In'. First of all, it is the consumer’s own preference that has an impact on it. consumers view brands differently, and thus have an effect on international brand alone, but also in combination with international advertisement and international sponsorship. of pharmaceutical, personal care, consumer and animal health products. ... PepsiCo, announced it would be rebranding their entire Aunt The successful rebranding of Diet Coke by Coca Cola made the drink the most popular soft drink amongst millennials in 2018 (Coca Cola, 2019). Pepsi Global. I’m going to use Quick Search to compare Coca-Cola, Pepsi, Dr Pepper, Red Bull, and Gatorade - for a period of 13 months. Coca-Cola had been in existence for nearly a century, and was a consumer favorite leading Pepsi in market share. To understand consumer perception toward soft drinks. Primary data was collected from 120 respondents through pre-tested interview schedule. This paper presents a marketing research that focuses on the perception, In the 80s new kid on the block Pepsi managed a marketing triumph over it’s rival Coke. “A research study on consumer's attitude and perception towards packaged drinking water with special reference to virudhunager town.” To analyze the level of awareness and satisfaction of packaged drinking water among the customers, on pre and post purchase. Our primary objective is to assist and guide final year students with well researched and quality project topics, project works, research guides, and project materials, at a very reduced and affordable … Knowledge of customer behaviour for effective marketing is very important. The marketing stimuli may be anything related to the product and/or brand, and any of the elements of the marketing mix. If the consumer preference is for Pepsi, the brand enjoys high popularity and demand. The Product Pricing Strategy. As one of the players in the beverage industry, Pepsi competes with Coca-Cola, RC Cola, Dr Pepper Snapple, and Real Cola amongst others. PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA Naghiu M. O. Source. 1. The first step is the presence of stimulus, or the situation which an individual faces. Consumer perception applies the concept of sensory perception to marketing and advertising. So the study consumer preference towards Himalaya Ayurvedic In today’s life Himalaya is treated as an important ayurvedic product by the consumer. Pepsi set up a number of blind taste tests in malls around the USA. However, consumer preference can also change owing to certain factors. Perhaps Pepsi needs to reconsider its strategic inclination towards presenting too many options than it can handle effectively. Brand Perception – Coke vs Pepsi. Consumer Behaviour towards Pepsi, Cola: A Case Study of Karnal City | Original Article. Master ... Consumers towards Home and Personal Care Products. Introduction. To find out whether advertisements have an impact on retailer’s perception towards Pepsi. However, the trend of using celebrity endorser is seen as a shortcut to create a confident among the online seller. 3. This study examines consumer attitude towards the four popular soft drinks brands: 7up, Sprite, Coca-Cola, and Pepsi by using Fishbein’s Multi-attribute Attitude Model. However, consumer preference can also change owing to certain factors. Because the panel is drawn from readers of The Guardian, we would expect its 3 4 1. While Coca-Cola is the king of fizz, Pepsi hit the headlines in April with 2.5M mentions. Prof. KES Shroff College of Arts and Commerce, Kandivali- West Mumbai Email: v.esaimani@gmail.com Abstract: It is well known that consumers brigs business to Consumer’s Preference and Consumer’s Buying Behavior on Soft Drinks: A Case Study in Northern Province of Sri Lanka . According to Clutch, 52% of consumers spend their time using social media more than any other media outlet. The interest of survey is to know what people like most about soft drinks and what attracts them toward these products. Social media is the strongest platform where you can sway the customer opinion towards one or other direction. Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service. The whole essence of advertising is to create attention, desire, action and interest in the consumers. This study is a descriptive one. The chosen topic is consumers’ perception toward two diet cola brands (Pepsi Max and Coke Zero). Even a single brand such as Pepsi spend tens of millions to several pop singers and athletes (Rada & Dominguez-Alvarez, 2014). The questionnaires also shows the value of perception of customers towards EARTH INFRASTRUCTURE. Basically, the paper will analyze consumer behavior in the light of the soft drink. The Area makes a distinctive contribution towards achieving the Institute’s vision of nurturing socially-conscious and humanistic managers, leaders, and entrepreneurs. 2, 2020 5 H1: Different levels of glass quality affect the perception of the quality of the taste and the energy efficiency of energy drinks. By examining a number of incidents that have already taken place in the context of the soft drink mentioned above, this paper seeks to shade more light on consumer behavior and how such a behavior determines the popularity of a product. According to Clutch, 52% of consumers spend their time using social media more than any other media outlet. Despite being pulled from the airways, Jenner’s endorsement and association with Pepsi drew considerable attention towards the brand. Together, these factors influence the way in which a brand is perceived, and … CONSUMER PERCEPTION ON FRUIT DRINKS: A FIELD SURVEY ... Pepsi entered Indian market in 1991 and coke re-entered in 1993. INTRODUCTION. Consumer decision making process represents a problem-solving approach and involves the following five stages – need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour. The methodology used for the research was focus group. The rivalry between Pepsi and Coke has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumer or face losing market share to the competition. In addition, consumer can easily switch to other beverages with little cost or consequence. UKEssays. The primary purpose of this paper is to find out which company is leading the market. The experience of buyers when dealing online can afford to be a testimony to the others. These four most popular soft drinks brands have been taken into consideration for analyzing and understanding consumer attitudes. To study the factors influencing retailers perception and expectation towards Pepsi in Tiruchirappalli, Tamilnadu. In the 80s new kid on the block Pepsi managed a marketing triumph over it’s rival Coke. Therefore, brand awareness is the much-needed feedback for the existing advertising and marketing campaigns. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. There are numerous studies on consumer preferences but there are only few studies on consumer preference towards soft drinks in a study done by Dube (2004), For several of the largest supermarket product categories, such as carbonated soft drinks, canned soups, ready-to-eat cereals, and cookies, consumers regularly purchase Buyer Behavior for Consumer Market Introduction. This research required us to conduct the consumer research on why they chose the drink. Highly Diversified Portfolio – The main strength of PepsiCo lies in the large number of brands under its portfolio spanning across the food and beverage sector.PepsiCo has 22 brands, such as Pepsi, Diet Pepsi, Pepsi Max, Fritos, and others; each generates more than $1 billion in annual retail sales. Consumers are so much conscious and sensitive in case of selecting brand. This paper presents a few Which is they can straightly observe the customer behavior towards the Pepsi product Mechanical observation involves using various types of machines in order to gather the information, data, which is then interpreted by researchers. • Value is products capacity to satisfy needs/ wants as per consumer’s perception or estimation. V. αAnojan & T. Subaskaran σ. Abstract- This study focused to find the consumer’s preference effect consumer’s buying behavior of all soft drinks which consumed by ordinary consumers in Northern Province. Let’s illustrate this again with our water example. Consumer Perceptions and Preferences toward Florida Orange Juice. On the other hand, premium pricing strategy is for its luxury line of products under Lincoln automobiles, Ford uses this strategy to set higher prices. Consumer perception is defined as a process by which consumers sense a marketing stimulus, and organize, interpret, and provide meaning to it. Coca-Cola’s products are consumer products, and are rather responsive to consumer’s disposable income; therefore, the … Consumer purchase behavior and their preference have a great significance in the market. Skin care now a day in the world, turn towards Meaning and Definition of Consumer Perception 2. There are several factors that impact the demand for Pepsi. Coca Cola & Pepsi-cola. Geographical Branding. et al. Critically evaluate the buying behavior of consumers to explain why Coca-Cola had a higher share of the cola drinks market than Pepsi even though the taste tests showed that more consumers preferred the taste of Pepsi. attitudes Two consumers each earn $87,000 annually bit they spend their money quite differently. We only compared the 2 brands so following perceptual maps will only be about the 2 brands.Let’s just remind the perception of consumers, for the global market in… Consumer behavior implies the analysis of when, why, where and how trend in the ability of buyers to purchase a particular product. In current scenario, all the markets are congested by plentiful similar and yet a little different products, Neuromarketing emerged as a key discipline to regularly innovate and distinguish ... Coke and Pepsi (Morin, 2013). It helped to collect … Now a day’s consumers are aware in purchasing ayurvedic products. Impact Of Advertisement On Consumer Behavior And. Consumer behavior towards the new packaging of FMCG products. The company wanted to understand what needed to be changed in order to improve the sentiment and perception towards their brand. Sexual, factual and emotional strategies are a few methods that advertises use to appeal to consumers. In an attempt to alter consumers' cognitive component of their attitude toward Pepsi brand of cola, a freshness date was added on the cans. This study examines consumer attitude towards the four popular soft drinks brands: 7up, Sprite, Coca-Cola, and Pepsi by using Fishbein’s Multi-attribute Attitude Model. Strategy Adopted by the company PepsiCo to ambush Coca-Cola. It was based on the theoretical and practical knowledge gained by the survey. It includes understanding consumer perception, their likes and dislike towards the product. Kazmi S.Q. The Indian retail sector is predominantly unorganized. Hypotheses: Hypothesis 1 There is a relationship among different factors that influences perception and expectation of Earlier this month, Coca-Cola announced that it would be discontinuing sale of Coke Life in the UK. ... can have negative implications on consumers’ attitudes and perceptions of the brands. H2: A product comparison without the influence of non-product elements reflects a real attitude towards the perceived quality and efficiency of the We have provided a complete Consumer Behaviour Interview Questions and Answers on our site page, we will guide how to get your desired job.Consumer behaviour is the education of entities, groups, or governments and all the actions related with the purchase, use … 4. Marketing Plan – Definition and Purpose; Mass Marketing; Top Marketing Campaigns of All Time. This study investigates the impact of consumer’s perception in selecting beverage products between Pepsi cola & Mojo cola. People from unorganized fruit. Consumer Perception of Coca-Cola Products In Bihar INTRODUCTION This project is focused on studying the consumer perception of Coca-Cola products in Bihar and the scenario of Indian soft drink industry in the 1990's. First of all, it is the consumer’s own preference that has an impact on it. on the consumer perception towards neuromarketing in India particularly. Who you hire to create and represent makes all the difference. A STUDY ON CONSUMERS’ PREFERENCES TOWARDS SOFT DRINK PRODUCTS By, T.M.SANTHOSH (MB14B43) 2. These affect the perception of consumer towards online shopping. Advances in Business-Related Scientific Research Journal, Volume 11, No. For example, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi. effect on consumer perception of that brand, it does not have a significant impact on consumer ... information that is relevant to the examination of consumer behavior towards racist branding. This gives me an opportunity to work on with endeavor focusing on the consumer perception and satisfaction of women towards cosmetics with special reference to Herbal Products. ‘ To understand the consumer perception towards soft drinks and healthy fruit drinks ‘ To understand the consumer purchase behavior ‘ To understand what people prefer most towards soft drinks and juices.to find out how effective the … The results were genuine too. Pooja . While other companies struggled to meet their forecasts due to … EXECUTIVE SUMMARY The research was to gather reaction from the respondents towards the new PepsiCo cold coffee. The above data table shows the preference of consumers towards differentbrands of cosmetic products on the basis of country. The Cold drink industry has entered in a booming stage and is now available everywhere. Results revealed that consumers of Pepsi and Coca cola most of the consumer found toward coca cola and they like coca cola as compare to Pepsi and the reason behind it is the strong taste of coca cola such as 60 % people answered that they remember more advertisement as compare to Pepsi and others. like in the automobile sector, a major issue is how a consumer can select the car that is what they … A Study on Consumer Perception Towards Pepsi. Therefore, it is important to understand how changing consumer behaviours and health awareness impacts their perception towards PepsiCo’s healthier alternatives. Only aspect of celebrities in this is questionnaire on consumer perception towards coca cola function as desired brand? While 16% indicated that the price level is ... Coca-Cola or Pepsi; that is the question A study about different factors affecting consumer preferences. The consumer decision making process consists of the following stages:-1. The Coke Life failure is preceded by the decline in sales as well as the growing popularity of Coca-Cola Zero Sugar – the “fastest growing” cola in the UK.. Coca-Cola’s European VP attributed the decision to cut Coke Life to a focus on the company’s “three leading and iconic … Social media is the strongest platform where you can sway the customer opinion towards one or other direction.

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