Kapferer (1992). Coca-Cola over the years has faced strong competition from other brands like PepsiCo in the market but they have managed to continue leading that market segment; they are . INTRODUCTION A coca-cola drink is a beverage often carbonated soft drink are more commonly known as soda, pop, . As a result, among 400 participants, 259 of them possess a preference towards coca cola, whereas only 141 of them choose Pepsi. Coca cola? Originally created in 2009 as a functional drinks dispenser, Coca Cola has recently unveiled the newest Coca Cola Freestyle 9100. Gyan Management Journal Year: 2019(Jul-Dec), Volume: (13), Issue. The study works to find out the customer preference, opinion on the the PREFERENCES of consumers about the COCA COLA. Customer behavior is influenced in psychological and sociological. In the words of former CEO-India operations - Richard Nichoilas, "Our goal is to have coke available within an arm's reach of desire". SORT BY. see discussions, stats, and author profiles for this publication at: coca cola: study on the marketing strategies for millenniums focusing on india How might their attitude and beliefs differ from those of less involved, less loyal consumers? Save. DOC Consumer's Attitude Towards Soft Drinks based on. 7. These are prominently displayed on all product packages. The consumer demand for Coca Cola can be seen when an individual either buys a can of coca cola or a pet bottle. Coca Cola: A Comprehensive Analysis of the brand in India. An Empirical Study On Customer Contentment Towards Coca- Cola Hence, it would help consumer to develop positive feelings toward the Coca-Cola Life. Coca- Cola was the leading soft drink brand in India until In , Coca-Cola made its re-entry into India through its % owned subsidiary. The bottlers sell bottled Coke products to retailers, vending machines operators, restaurants, airlines, and so forth. Sprite, Coca-Cola, and Pepsi by using Fishbein's Multi-attribute Attitude Model. Needs can be biogenic and psychogenic; Biogenic needs are psychogenic in form and include forms of tension like hunger, thirst and discomfort. The marketing strategies for consumer demand shall be formulated in such a manner where in the consumers would be attracted to opt for coca cola as compared to its competitors (Blackwell & Engel, 2006). This paper … Expand. For example, McDonalds is providing Coca Cola, but KFC and Hardees provide Pepsi. To identify the loyalty of customer towards Coca Cola. 2, No. Alert. H1: Foreigners in Georgia have a higher evaluation and preference for Coca Cola brand than Natakhtari Lemonade brand. The majority of the respondents prefer Coca Cola for taste, Fanta for advertisement, Sprite for brand name, Thums Up and Limca for advertisement, Minute maid pulpy orange because of influence of circle of friends, Minute maid mixed fruit for price and Maaza for taste. Both firms used marketing tactics to differentiate themselves — recall, for instance, the "Pepsi Challenge" blind taste test to see whether consumers . What marketing implications would these differences have? Consumer's choice, taste and preferences are based upon his satisfaction level on the amount of money, he spend on the purchase of the product. It established its Indian headquarters at Haryana through its wholly-owned subsidiary Coca Cola India. There is a higher demand for Coca Cola than Pepsi thus restaurants are more favorable towards Coca Cola. They never checked the height to make . How would you rate the value for money for their products? 1. 4. It deals in manufacturing, wholesaling and retailing Coca Cola Products. Towards Pepsi And Coca-Cola By Akshay Dhaka 18048 Ashley Raji 18051 Ashutosh Gupta 18052 Harshad Gohel 18063 Introduction to CBB • Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses . Interbrand also valued Coca - Cola at $67‚000 million. Consumer Behavior towards Coca Cola What motivates consumers to spend on Coca Cola during a recession? Or Pepsi? Consumer loyalty is a broad category, which requires a detailed study, particularly with a company like Coca Cola. The present severe competition in the soft drink industry in Ethiopia is mainly between two giant products Coca Cola and Pepsi Cola. international and local factors affecting consumer preferences on a local market. Consumer Preference Coca Cola versus Pepsi-Cola ©© 2012 Global Journals Inc. ( Global Journals Inc. (UUS)S) after few minutes questionnaires were collected. KO earnings call for the period ending December 31, 2021. Consumers can also reach out to us through social media platforms. The research paper briefly explains Customers regularly consume a variety of products and soft drink is one of them. Coca-Cola Life uses natural sweetener, Stevia as the ingredient and also recyclable plant bottle as the packaging. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). It seems usually people will choose Coca cola rather than Pepsi. From the analysis we conclude that students occupy a larger proportion among the consumers of the Coca-Cola. 2 Section 1: introduction Company's background Coca-cola is an American based company that originated in 1886 by John Pemberton from his chemical company. How was that? A. M. Paracha, M . By the time the Roaring Twenties came along, Coca-Cola was also establishing a presence in Europe. Consumers who have strong beliefs and attitudes towards brand of Coca-Cola can exceed what the company may envisage to even attain the level of having highly self relevant and emotional to Coke; it became related with self-image and lifestyles of consumers. To increase its consumption, more schemes like Using AI-powered soda dispensers to understand evolving consumer preferences One of their innovative responses to these challenges has been the reinvention of the fountain beverage machine. A few years ago, the company PepsiCo, manufacturer and bottler of the drink Pepsi, launched a very particular advertising campaign.It was known worldwide as the "Pepsi Challenge" and basically consisted of a social experiment that sought to prove that the general public preferred the taste of Pepsi to that of Coca-Cola, which was, and still is today, the main competing brand. Method: A quantitative method was applied, and thus a questionnaire with 150 respondents on INTRODUCTION TO 6 The Coca-Cola Company exists to benefit and refresh everyone it touches. Coca-Cola should devise a number of strategies to increase its focus on environmental aspects. That is why Coca Cola charges the same prices as are being charged by its The Coca-Cola trademark was registered in 1983 under Candler's leadership . References. Atlanta, Georgia, on May 8, John Syth Pemberton, a pharmacist, first introduced Coca-Cola. Consumers' attitude components consistency consists of cognitive, affective and behavioural. 4.36 Consumer's degree of agreement or disagreement towards 97 Carbonate soft drink answering the needs factors of drinking by Gender 4.37 Consumer's degree of agreement or disagreement towards 98 Carbonate soft drink answering the needs factors of drinking by Age 4.38 Brands satisfaction level 99 5. Coca-Cola, the product that has given the world its best- known taste was born in Atlanta, Georgia on May 8, 1886. Juice, bottled water and no- and low- calorie beverages all showed notable growth in the year, it adds. One of the major determinants in winning this completion is Coca-Cola or Pepsi; that is the Question - A study about different factors affecting consumer preferences . Cola - Cola should have conducted a research on perceptions of consumers to sweeter version of the coca cola drink. Consumer satisfaction We have established multiple channels to connect with our consumers. An Analysis on the 100th Year Tv Commercial of Coca-Cola and Its Effects on Consumer's Buying Behavior 7729 Words | 31 Pages. In India, we are accessible over our toll-free number 1800-208-2653 and the consumer helpline email ID: indiahelpline@coca-cola.com. What do you dislike about the Coca-Cola brand? 6. But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. Customer Satisfaction towards Pepsi and Coca-Cola: An Exploratory Study of Jind City (Haryana) . Blind taste tests suggested that consumers preferred the sweeter taste of rival Pepsi . 8. "Consumer preference for soft drinks in urban area of Coimbatore reported that Gold Spot is the most popular . 1, February 2015, pp. Analyzed consumer preferences towards coca cola beverages , consumer is the most important person. Coca-Cola HBC has sales of more than 2bn unit cases - or 50bn servings - each . (MFTranscribing) Feb 10, 2022 at 8:00PM. AN ANALYSIS ON THE 100TH YEAR TV COMMERCIAL OF COCA-COLA AND ITS EFFECTS ON CONSUMER'S BUYING BEHAVIOR ACKNOWLEDGEMENT First of all we would like to show our gratefulness to the ALMIGHTY GOD who gives us the knowledge and strength to accomplish this research. Coca-cola has the second topmost position among the selected brands by samples , and then Pepsi and . Coca-Cola Case Study. the annual U.S. consumption of Coca-Cola is approximately 297 eight-ounce servings (Coca-Cola, 1993). Consumers are purchasing the product and purchase frequency is maximized, i.e. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. Additionally, a study found the damage a can of coke has one hour after consumption. Building a portfolio of "consumer-centric brands" requires shifting focus from what the company . A STUDY ON CONSUMERS' PREFERENCES TOWARDS SOFT DRINK PRODUCTS By, T.M.SANTHOSH (MB14B43) 2. 17-30 14 Pages Posted: 12 Feb 2015 Attitudes towards coca cola: people's attitude towards coca cola soda like negative, hostile, indifferent will be considered while segmenting coca cola market during the 2012 Olympic Games. 1- Discuss the attitude and related beliefs towards Coca-Cola of intensely brand-loyal consumers (perhaps like those who were upset by the new Coke in 1985). It is a public type of company and has This field can make an enormous impact on marketing and how companies try to sell us our . name creates a fabulous brand positioning in minds of consumers like coca-cola (Pavithra, and Subramani, (Cisco Systems, 2007). Most of the respondents are satisfied with the price of all Coca Cola products. "A detailed study of consumer attitude & behavior towards carbonated drinks" - Free download as PDF File (.pdf) or read online for free. 3- Many marketers made a distinction between customers and consumers. Coca Cola belongs to the packaged consumer goods market and is the largest company with regard to marketing, branding, distribution, manufacturing, etc. Hence, the companies are always striving to offer something unique and special, which their competitors cannot match easily. He invented the drink and syrup as a tonic to various ailments, basing it on cocaine and caffeine. Coca Cola creates a sort of convenience for consumers for being widely available thus getting the loyalty of the consumers. To provide an answer to these questions, the authors of a new study analyzed the cola wars — a cheeky term coined during the Cold War to describe the long-running struggle between Coca-Cola and Pepsi for dominance of the soda market. Publishing its 2015 Integrated Annual Report, Coca-Cola HBC says a diverse beverage portfolio has helped it satisfy changing consumer preferences over the year. What marketing implications would these differences have? This study, which offers a wonderful perspective to Coca-Cola's damaging affect coca-cola's products are consumer products, and are rather responsive to consumer's … Also, plans should be developed by Coca-Cola to reduce negative impacts on the environment. Furthermore; Coca - Cola owns a large portfolio of product brands. The result shows that consumers have the highest positive attitude towards 7up. Image source: The Motley Fool. (2) First page: (48) Last page: (58) Online ISSN: A/F Print ISSN: 2250-348X doi: Consumer Satisfaction towards Coca Cola and Pepsi - A study on Specific Region of Punjab Rajwinder Kaur 1 and Dr. Gagandeep Kaur 2. In an economy like that of Pakistan, consumers tend to switch towards a low priced product. consumers towards Coca Cola products in Addis Ababa and to see how these are influenced by the total attributes of the product. The international brand Coca-Cola, the biggest soft drinks and beverage company in the world, is very successful in producing effects on consumer behaviors. For instance, Coca-Cola sells cola syrup directly to its customer, the operators of bottling plants. Theories that explain why consumers buy coca-cola Individuals are motivated by the desire to have many needs as possible at a particular time. researchers found that the main factors which drive consumer preference for this concept are colour intensity and flavouring. 39% of the consumers take soft drinks for thirst, 33.5% of the consumers take soft drinks as taste quencher, 17.5% of the consumers for status purpose and 10.5% of the consumers take soft drinks for freshness. The result shows that consumers have the highest positive attitude towards 7up. Global Journal of Management 8 Y 2012 ear The Pie Chart shows that we have collected data from 76.50% males & 23.50% females. Coca-Cola is one of the most valuable and well-known brand in the word. To measure the specific reasons for satisfaction and dissatisfaction level of customer.

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