The average UK user spends 110 minutes on social media per day. But nine in 10 online adults have concerns around video-sharing sites and apps. Home internet and social media usage Use of the internet and social media and how long we use it for. Despite the rate of social media growth slowing down, social media use is still growing. The fact is that 77% of all social media users in the UK have actively engaged with social media platforms (posting, commenting, etc.) Social media usage statistics by age: what platforms do older adults use? Read the other blog articles on: social media usage statistics around the world; social media usage statistics by age: marketing to adults aged 50+ Nine out of ten teens age 13-17 use social media platforms, and most (71%) use more than one . We've collected a sparkling summary of social media stats to help you know the true picture. Facebook Newsroom, Facebook 4. I've covered just three of the top social media trends in the UK for 2021, and highlighted a few brands that are already doing this well, but of course you can see examples of all these trends in action across many UK brands. Adults spending record 4 hours a day online on average, as coronavirus changes communications. Social media usage statistics by age for the UK show that most people using Instagram (30.9%) are between 25 and 34 years old, while those over 65 were least likely to use the platform. Due to Covid-19, 43% of Internet users are spending longer on social media platforms. A survey found that 97% of teenagers between the ages of 13 and 17 have at least one account. Compared to Google + and Pinterest, the demographic is fairly stable for gender with 49% men and 51% women. 2. Most of these statistics are broken down by age and gender. Increases in use of social networking was seen for age groups over 45 . Figures show that use by the UK's "eligible audience", users over the age of 13, is 79%. Use of the internet and social media and how long we use it for. The UK Social Media Statistics for 2021 Social media usage in the UK has stayed relatively consistent over the last 12 months. The 2021 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. In a pattern consistent with past Center studies on social media use, there are some stark age differences. Individuals aged from 18 to 24 years old made up over a third of respondents saying they always used social media sites while watching TV, whereas five percent stated they never did. 2. Roughly 44.86 million residents of the UK used Facebook as of December 2019. All reports and blog posts related to . According to social media usage statistics by age, 87% of US millennials use Facebook at least once a week. Top social network demographics 2017, Social Media Today 3. (Statista) (DataReportal) There are 65 million internet users in the UK, the majority of whom have a social media profile.More specifically, 2020 social media use statistics show there are 45 million active users of social networks, accounting for 66% of the UK's entire population. Indians, on average, spend about 2.25 hours on social media daily. Notably, 44% of 8-11 year olds use social media apps/sites, swiftly increasing to 87% of 12-15 year olds. Download now. According to Hertlein's multitheoretical model [], the ecological influences related to social media features (e.g., accessibility, acceptability, accommodation), the changes social media use brings with reference to family structure (e.g., redefinition of rules, roles, and boundaries), and the ones related to family . Social networking sites offer another popular vehicle for communication. Online knowledge and understanding •Just over half of 5-15s used social media sites or apps, rising to 87% of 12-15s. Facebook remains one of the most prominent social media platforms. Unsurprisingly, Facebook has the most active users at 2.4 billion. Consumer behavior changed significantly in 2020 and social media marketers need to adjust their expectations in response to these new statistics. Now let's take a closer look at the social media statistics for Facebook, specifically. 57% of consumers will follow a brand to learn about new products or services while 47% . After a marked increase of roughly 7 million users between 2016 and 2017, social media uptake in the United Kingdom has slowed . Age. 5. In India, the number of social media users have been growing in 2021 at a steady rate of 448 million due to deep penetration of internet connectivity among people. Plus, for each network, we've also highlighted key strategic takeaways to guide your marketing strategy moving forward. There's an interesting difference in social media usage depending on age. LinkedIn has 260 million monthly active users; Age. Even one-third of adults over 65 use it, compared to just 10% in 2010. #16 Women are more likely to use Instagram than men (Statista) Social media usage in the United Kingdom (UK) - statistics & facts. As seen above internet use reduces with age. The state of social media in 2021: demographics. Less then 2-hours a day might not seem that much if you work in social media, but consider that this figure represents all age groups and locations. About us, LinkedIn 7. Ofcom asked people about their weekly use of the internet in 12 categories including: communication, browsing, social media entertainment and transactions. In that same survey, when American teens ages 16-18 were asked when they started using social media, 28% said they started to use it before they were 13-years-old. It provides evidence on media use, attitudes and understanding among UK adults aged 16 and over. Furthermore, older age groups tend to use it for a more limited range of activities. Social media is an integral part of most teenagers' lives Despite most platforms setting their minimum user age at 13, by the age of 11 the majority (59%) of UK children use social media. A crazy 94% of adults in the UK between the ages of 25 to 34 have their own profile, according to Ofcom. According to a recent study by the Pew Research Center, nearly 70% of Americans use some form of social media.1 In other words, social media is in common use across age groups. Figure 2: Reasons for using social media, 2014/15 Percentage Notes: More than half UK pensioners now on Facebook 37.4 million UK adults use Facebook regularly 32.1 million UK adults use YouTube regularly 15.5 million UK adults on Twitter 7.9 million UK adults on LinkedIn 6.7 million UK adults on Flickr There has been much talk in the press about how popular various social media platforms […] General Usage Statistics. Today, in 2021, some 3.8 billion people use social media, which is more than half the world's population. In 2017, less than 2.5 billion people were on social media worldwide. Instagram by the numbers, Omnicore 9. According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. We surveyed 500 UK adults on their social media usage to help our clients hone their media planning. Social media usage in the UK has remained consistent over the last 12 months, with approximately 45 million social media users or 66% of the total population. The 2016 bulletin, published on 4th August 2016, reported that 23% of adults in Great Britain aged 65 and over, had used the internet for social networking, in the 3 months prior to being. 86% use Facebook, 67% of them use Instagram, 34% of them use Pinterest, 38% of them use Twitter, 25% use LinkedIn 62% use SnapChat, when it comes to Reddit; 45% use it and 27% use TikTok. Download our social media insights, and learn the new rules to know in 2021. The range of sites and apps used remains diverse; around a third of 5-15s used Instagram, Snapchat and Facebook. This is the most active age group when it comes to social media usage. This graph shows the stats of social media in United Kingdom based on over 10 billion monthly page views. Nowadays, baby boomers and Gen Xers report using Facebook more frequently because younger generations prefer more image-based content (such as . Most of these statistics are broken down by age and gender. Children active on social media in the United Kingdom (UK) 2009-2020, by age; Social media usage among children in the United Kingdom (UK) 2020; UK children daily time on select social media apps 2020 Home internet and social media usage. Social Media Users in the US by Age and Gender in 2021 This professional networking site is the top social media platform for B2B social media marketing. In > 40 year age group, 85.3% of participants and 68.2% of participants in < 40 year age group have been involved in social media for more than a year. Some 84% of adults ages 18 to 29 say they ever use any social media sites . Every day, the number of social media users increases. To assist with locating your ideal audience, we take our traditional, annual review of UK social media statistics for 2019: Facebook UK Users. As more social media reports are released throughout the year, we . Below we've put together a list of must-know social media demographics for 2021 (and beyond). Four out of 10 young people said they felt more confident online than they do in person, but that rises to almost half among the youngest age group, 16 to 18-year-olds. TV usage in. When asked about their social media use more broadly - rather than their use of specific platforms - 72% of Americans say they ever use social media sites. These numbers are based on the latest research and social media statistics available at the time of writing. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. It focuses on the current wave of research which was conducted in autumn 2018 and looks at any changes over time. Social media consumption reached 2.20 hours. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. 2. TikTok is the social network of choice for Gen Z adults. There are now 45 million social media users, or 66% of the UK population using the platforms. Broken down by age, there is significant generational variation: Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. One in three now watch online video more than traditional TV, with two in five making videos themselves. People spend an average of 2 hours a day watching TV. Source: Talkwalker Quick Search Linear TV consumption is over 4 hours a day per person. The number of Internet users in India has grown to a whopping 624 million, which is roughly 45% . There are 45 million active social media users in the UK. UK's internet use surges to record levels. As is to be expected, the vast majority of UK social media users are between the ages of 18-34 - with this age bracket accounting for more than 80% of total users. Dig deeper into all the top social media trends in the UK. The Top 20 Valuable Facebook Statistics May 2017, Zephoria 5. 2021 LinkedIn demographics data: Monthly active users. By the age of 15, 95% of children use it. Among those who use social media, the most common use was to find out what is happening in the local area, which 41.0 per cent of adults did, followed by the sharing of content and views on content, which 29.0 per cent did. Other than LinkedIn, people aged 18-29 are the biggest users of every other social media. Another 80% of people aged 30-49 and 64% of people aged 50-64 are on social media. Interestingly, this number is slightly down from November 2019, when a reported 45.17 million people used it. Key Statistics: 4.48 billion people use social media worldwide, according to platform reports on the current number of active users; 56.8% of the world's population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America; Out of 7.87 billion people in the world, 56.8% of the population use social networks, regardless of age or internet access Facebook's gender split is 56% male and 44% female . reasons for using social media in England. Children active on social media in the United Kingdom (UK) 2009-2020, by age Social media usage among children in the United Kingdom (UK) 2020 UK children daily time on select social media apps 2020 Based on a survey of students and prospective students around the world, the report looks at trends in internet, device and social media usage use across different age groups and regions. These data include the number of people who have used the internet, those who use the internet frequently and those who have never used the internet. Traditional media statistics. Time spent on Telegram in Russia 2021, by age group. Distribution of Facebook Users Worldwide January 2017, Statistica 6. Our study also revealed that 71.7% of participants in the < 40 and 42.7% in the > 40 age group use social media before going to bed. 87% of adults had used social networking websites or applications in the past 12 months, an increase from 84% in 2018/19. Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. WhatsApp, the messaging app, comes in third with 1.6 billion active users . For a long time, Facebook was the king of social media success, but times are changing. The best place to start is with the latest insights on what different generations are doing. As of August 2021, Telegram was more popular among 45 to 54 years old Russians who spent on average 13 minutes per day on that social media . The Sprout Social Index reported that 50% of consumers increased their social media usage in the last six months. Social media statistics by FinancesOnline show that Millennials unsurprisingly are the most digitally connected, with 90.4% of the Millennial population in the US being active social media users, followed by 77.5% of Gen X-ers, and 48.2% of Baby Boomers. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018. Instagram is used by 66% of 12- to 15-year-olds, ahead of Snapchat (58%) and Facebook (54%). Both sample's age distribution and social media usage are in line with the global population age distribution, initially documented in US Census Bureau and in Martin, Hamilton, Osterman, Driscoll, and Births for US, and supported worldwide by Ferrer and world social media users per age group [31, 32]. Figures show that use by the UK's "eligible audience", users over the age of 13, is 79%.

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