Modernizing Content Management: A User-Centric Approach
This project aimed to replace the legacy software used to optimize the usage of content owned and licensed by Turner Broadcasting. As the UX lead and business analyst.

Given the small, engaged user base, I facilitated user design workshops to gain a deep understanding of their specific needs. By collaborating closely with users, we were able to bring their vision to life. The resulting system combined elements from disparate systems into a unified interface, empowering users to make informed decisions from a single screen.

The new system has significantly improved user efficiency, saving time and boosting productivity. A notable achievement is the 50% reduction in scheduling time for TV series, thanks to an automated tool that efficiently cycles through seasons and episodes within a user-specified timeframe. This innovative solution was inspired by observing users struggle to manually plot series in the desired order and timeframe.

The video features the primary user, product manager, and lead engineer discussing their experiences in building and using this innovative solution.