6 THE STATE OF SOCIAL COMMERCE IN SOUTHEAST ASIA In partnership with 1.1. According to Humble Bunny, the most-utilized social media platforms in Japan right now are Facebook, Twitter, Instagram, and LINE. You can find games on the platform, create photo albums, learn about the latest trends and more. Thailand is definitely among the leading social media countries in Southeast Asia. While Twitter is perhaps the most popular social media platform among cardiologists in Europe and North America, in Eastern parts of the world, particularly in most of Asia, Facebook pages and groups predominate as a means of sharing and discussing cases, articles and excerpts from talks. Essential shopping moves online 2. According to Shopee's chief commercial officer Zhou Junjie, being late to the industry was not a disadvantage after all. Data on specific social media platforms further illustrates the importance of OTT apps in the region. Asia Southeast Asia 'fake news' laws open the door to digital authoritarianism . Asia Pacific accounted for an astronomical number . 89% of its population watch videos, 71% watch streams, 53% play live-streamed video games . Country. Philippines. Social commerce accelerates in SEA. Instagram remains Brunei's most popular social media platform. Local content is king for South-east Asia's video-on-demand scene. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia The Philippines, Singapore, and Vietnam also appear in the global top 15. Traditional SNS platforms such as Instagram and Facebook have also added ways for users to make purchases and payments. Chinese Top Social Media Sites and Apps in 2021. "In fact, as many as 42% of total shoppers said they use social media to . A street vendor displays mobile SIM cards in Yangon, Myanmar, Tuesday, Feb. 4, 2021. Upmesh was created to automate the checkout process and ultimately wants to create a platform similar to Whatnot where people can discover new live commerce sellers across different social media . Facebook remains a key social media platform throughout the world and Asia Pacific, having reached just under a third of the world's population. While YouTube is the top searched site on the Google search. To this end, we have observed six emerging consumption themes in Southeast Asia for digital consumers — those who have made purchases online in the last 6 months: 1. Most popular global mobile messaging apps 2021 . Social Media Intern. And third, political incentives undermine hate speech regulations in South and Southeast Asia. The people in the Philippines send more texts than any other country. Facebook Statistics in Singapore Methodology The research in this report is based on a survey of marketers and consumers in Southeast Asia, carried out in June 2019. There's also one 'surprise' social network coming out of Vietnam. Foodpanda is a food delivery marketplace owned by Delivery Hero SE and operates in more than 50 countries. Social media is playing a role in promoting e-Commerce platforms to consumers Earlier this month, e-Commerce companies in Southeast Asia made huge profits from the shopping festivals in the region. 5). To recapitulate the numbers for the 6 largest countries in one glance, here is a summary of the numbers gathered for ASEAN-6 countries, with the total population, Internet users, social media users, mobile connections and mobile social users for Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Vietnam. South Korea South Korea has an estimated 44.7 million active social media users in the country, with a penetration rate of 87%. 44%. Even though Facebook and Instagram are having a decent amount of share among social media channels in South Korea, KakaoStory and KakaoTalk are the most popular. Time Spent On Social Media By Country. Facebook, Instagram, YouTube, Viber, WhatsApp and other social media have a strong role in ASEAN e-commerce — more so than in Australia. Alongside the constantly adapting inauthentic campaigns on social media platforms owned by U.S. companies, each month brings new examples of how China-based firms like Xiaomi, Huawei, or StarTimes . 89% of its population watch videos, 71% watch streams, 53% play live-streamed video games . It serves over a billion monthly active users and 902 million daily users. As Facebook, Twitter, and a slew of other global online platforms and messaging services have followed cellphone penetration into the most remote villages of Southeast Asia, violent groups and their supporters are using increasingly sophisticated techniques to turn social media into a new front in Southeast Asia's festering subnational conflicts. According to the internet report, the total population of Hong Kong is about 7.27 million and the internet penetration rate is 91%. There was never any doubt that social commerce would be popular in Southeast Asia. KakaoStory was initially a platform for sharing photos, but since the first release in 2012, it has provided other options which make it the "South Korea's Facebook." . With 350 million digital consumers, Southeast Asia is set to leapfrog China to become the fastest-growing digital economy in Asia-Pacific. Top 10 E-Commerce Websites of Indonesia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020 Share of E-Wallets . EVOS Esports is the most popular mobile esports team in Southeast Asia and the Top 6 global esports organisations in terms of largest fanbase across social media platforms. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Jakarta is the world's No. The Philippines was No. These companies have deep pockets backed by international tech giants, and competition is intense (Source: ASEAN UP, The 6 Tech Unicorns of Southeast Asia, August 2020, accessed September 2021). Thailand. Although a latecomer to the game, it has managed to become the leading eCommerce platform in SEA in just 5 years. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). The region's online economy is projected to reach $300 billion by 2025 as millions of people make e-commerce an integral part of their daily life, and marketers are responding by investing in social media, streaming video, e-commerce, and esports. Recent research showed social discovery driving ecommerce in Southeast Asia with over 50% of the Gen Z population spending more than US$30 a month as social shoppers. Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of 184.4 million visits on desktop and mobile web . February 14, 2022. Can Southeast Asia Live Up to Its E-commerce Potential? According to We Are Social and Hootsuite's 2018 report, all countries in Southeast Asia have significant numbers when it comes to social media penetration. Diversity of platforms: Whilst Facebook, Instagram, and YouTube are the most popular social-media sites in Indonesia, Thailand, Singapore, and Vietnam; it's worth remembering that Southeast Asia is also home to nearly 40% of TikTok's global users. Southeast Asia's Cyber Threat Landscape in 2022 by Kaspersky. Value for money is key consideration 4. The social media habits of young people in South-East Asia A closer look at the online habits of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 24 living in Indonesia, Vietnam, the Philippines, Thailand, Malaysia, and Singapore. Both of these sites, as well as the third most popular social site in China, are all owned by Tencent. Among them, 5.8 million people are active on social media, which is equivalent to 78% of the total . Social media users in the Philippines are the . WeChat has a wide range of features but is predominantly a messaging service with around 38 billion messages sent daily. Streaming Platforms in South East Asia Brace for Further Shake-up. 36%. 3. The Philippines, so far, had a social media penetration rate of . YouTube is the most popular social media platform in Indonesia. & Hootsuite. This shows that 6.79 million Hong Kong residents are internet users. According to a 2018 study titled 'Here comes the Centennial: Southeast Asia's new generation of shoppers' by Dentsu Aegis Network and Econsultancy, 49 percent of Gen Z turns to social media when they are . While, again, marketers in the Southeast Asia subregion rate their B2B ecommerce systems below their counterparts in India, they are more likely than Indian B2B marketers to feel their platforms are 'good' in 'multichannel' and 'third-party systems and plug-ins'. Key figures for ASEAN-6 countries, the 6 largest economies of Southeast Asia. Reliable brands are on the rise 5. Internet penetration in Malaysia said the report, stood at 80 per cent with users spending a daily average of eight hours and five minutes online. This graph shows the stats of social media in Asia based on over 10 billion monthly page views. Media Literacy. Governments in the region have a long history of weaponizing the law—from libel to blasphemy to monarchy defamation to media ownership—to harass or even jail journalists, media owners, and activists expressing dissent against state leaders. Digital marketing landscape in Hong Kong. Meanwhile, in ASEAN countries, social media numbers are hitting the roof. Facebook Inc, in a recent disclosure to the U.S. House Committee on Energy and Commerce, said it took down 1.3 billion fake accounts over a three month period. 19 Social media literacy is a subset of media literacy and has been defined as "having . Simply defined, media literacy is "the ability to access, analyze, evaluate, and create media in a variety of forms." 18 Media literacy involves skills in understanding and using media for purposes such as information, entertainment, enrichment, growth, empowerment, and communication. It has launched its service in Romania, Asia Pacific, Bulgaria, and many more countries. Line, the Japanese instant messaging service is also widespread in Thailand. Instagram remains Brunei's most popular social media platform. WeChat WeChat has become the most popular social media platform in China. No place on Earth matches this region in digital adoption. A major part of . BANDAR SERI BEGAWAN - Instagram users in the Sultanate stand at 250,000 or 70.5 per cent of the country's population. Social media platforms know this—and have gone out of their way to welcome social commerce. As elsewhere, social media is massively popular across Southeast Asia. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. More than 400 million people now use OTT video streaming services across the Asia Pacific region, with over 69% of video viewers in the region watch streaming video at least once a week. The favourite social media platforms of South-East Asia's young adults. Its penetration rates are in the high double-digit range at 86.2%. At a Glance. The largest number of users of Facebook and its messaging platform, WhatsApp, is in India (328 and 400. 1), WhatsApp (No. While e-commerce (91%) overwhelmingly remains the preferred channel for shoppers in Southeast Asia, social commerce (78%) is emerging hot on its heels, the report states, even outstripping traditional retail by a country mile (35%). According to Hootsuite and We Are Social, 88 percent of all Indonesian internet users - about 132 million people - actively use YouTube. Moreover, with e-commerce, as with social media, older people are beginning to adopt new habits. Southeast Asia is one of the world's most concentrated hotspots of social media use. In 2015 Shopee was launched by its parent company Sea Limited as a social-first, mobile-centric marketplace. On the other hand, Facebook is the world's most-used social media platform. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. 2 in Southeast Asia by both metrics, with 39.7 million people, representing 74% of internet users, regularly logging on to a social network in 2015. Wechat from Tencent essentially owns China's social network market. Instagram remains Brunei's most popular social media platform. Respondents are from Singapore, Malaysia, Thailand, the Philippines and Indonesia, representing the majority of the region's population. In the region, hate speech is effective at mobilizing people, and hate speech targeting minority groups is often popular. Close to 70% of the region's 650 million population are active social media users and with more people scrolling feeds while being stuck at home due to COVID-19, the social commerce world has shifted considerably. In China, messaging app QQ is the dominating force with 860 million users, and the blogging platform QZone is next up with 653 million users. Chinese Top Social Media Sites and Apps in 2021. Southeast Asia Southeast Asia Globe is a member-supported media platform producing in-depth and independent journalism about Southeast Asia that inspires. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. The State of Social Commerce in South East Asia report, produced by . Health and welfare top of mind 6. In Japan and Taiwan, Line is known to be the primary social app, while Kakaotalk has been stubbornly clenching onto its throne in Korea. With a population of over 1.4 billion people, China is still one of the most "connected" countries in the world, with 79% of its population being active social media users (vs. 71% last year) and spending on average 5-6 hours on the internet per day. Most of them live in China (more than 90%), but the app is also used in Southeast Asia and South Africa. Asia is central to Facebook growth, given that this region has more than 426 million monthly active users. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No.

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